Jake Simon February 4, 2013 Go, Godin, IDWIL, Icarus, Sesame Street, Seth Godin, audience, career, market, work Your Audience is "Everyone"? Seriously? Jake Simon February 4, 2013 Go, Godin, IDWIL, Icarus, Sesame Street, Seth Godin, audience, career, market, work It's great to envision that your idea has the potential to affect absolutely anyone, but you have to start with a more focused audience and let the rest happen as it will.
